"People hate Apple because Apple."

But if Apple did “open up” everything, would the default narrative change? At this point, I don’t think so. Look at how persistent bits of the previous Apple narrative have been: that their operating system isn’t powerful enough, that their hardware is massively overpriced, that their main audience is technically illiterate fashionistas. It doesn’t matter what facts are marshaled against this. People hate Apple because Apple. As Marco Arment wrote, Apple “could release a revolutionary 60-inch 4K TV for $99 with built-in nanobots to assemble and dispense free smartwatches, and people would complain that it should cost $49 and the nanobots aren’t open enough.”

 One of the reasons I stopped being so vocal about my preference for Apple in conversations is because it kind of makes me look like a dick, but the biggest reason is that the effort I put in to counteracting any of these ideas had absolutely no effect.  They were no longer rooted in fact, so they were actually stronger.