In contrast to the previous post, these three Motorola ads for the Moto X are perfect. Funny, and yet desgned to target a feature this phone has that all others, especially the iPhone, don't have.
Normal people won't buy your phone just because it's "like an iPhone but cheaper/not made by Apple". They'll buy it because they think it's better. Instead of making your phone like an iPhone, make it better. If Apple has proved everything, it's that the market will reward "better".