A Finite Affair

But once all those steps are done and we arrive at a finished, fresh roasted, whole bean coffee product, coffee brewing is a finite affair – the ceiling of transcendence already established earlier in the chain. No amount of fussing, no fancy "perfect coffee" contraptions, no calibration tools, no deep finesse, will move the bean outside of its now establish bounds. Those that claim otherwise are either selling or sipping some snake oil. We often project onto the black box of our beans a potential that isn't really there, chasing dragons that no longer exist.

--Tony Konecny, founder of Tonx. (h/t to Marco Arment)